{"id":19716,"date":"2021-09-21T14:27:51","date_gmt":"2021-09-21T12:27:51","guid":{"rendered":"https:\/\/8b59cb99d94061e91f30334567d60256\/?page_id=19716"},"modified":"2021-09-22T11:48:09","modified_gmt":"2021-09-22T09:48:09","slug":"sustainability","status":"publish","type":"page","link":"https:\/\/svenskelitfotboll.se\/en\/sustainability\/","title":{"rendered":"SUSTAINABILITY"},"content":{"rendered":"\n

The Swedish Professional Football Leagues<\/strong> strive to educate and inspire players, coaches, and all other actors within Swedish football. As an organisation, we want to highlight and promote the social impact and the societal benefits that Swedish football contributes to. Together, we can create better conditions for the local community and the society at large.<\/strong><\/p>\n\n\n\n

In spring 2020, the Swedish Professional Football Leagues<\/strong> and its main partner Unibet presented a joint sustainability programme for Allsvenskan and Superettan. The purpose is to educate, support and help clubs and players in order to further develop the leagues’ role as a positive force in society. – We must safeguard our players and coaches and their integrity. We cannot simply view them as high-performing machines, says Anders Wikstr\u00f6m, responsible for Club Development and League Integrity at the Swedish Professional Football Leagues<\/strong>.<\/p>\n\n\n\n

As a member organisation, acting on behalf of the clubs competing in Allsvenskan and Superettan, the Swedish Professional Football Leagues<\/strong> have an important task to develop football at the highest level domestically in Sweden together with clubs, associations, and partners. But an equally important task is to safeguard the integrity of the players and coaches, and to fully take responsibility by contributing to the society as a whole. The agreement between the Swedish Professional Football Leagues<\/strong> and the new main partner Unibet includes increased resources and further investments that will strengthen the leagues\u2019 integrity and prevent match-fixing. These important initiatives are now being presented as a joint sustainability programme. Through the sponsorship, more than SEK 4 million will be distributed annually to work carried out within the framework of social responsibility, of which around 70 percent is earmarked for \u200b\u200bleague integrity.<\/p>\n\n\n\n

“Our ambition as the main sponsor of Allsvenskan and Superettan is to promote the entire football experience, from leagues, clubs and players to supporters and society at large. In order to succeed with this objective, we focus on long-term work where we strive to take responsibility together, we contribute to achieve greater compliance, to build credibility and to prevent match-fixing and excessive gambling”, says Anders Falk, at Unibet Sweden.<\/p>\n\n\n\n

The following key elements are all important parts of the joint sustainability programme by the Swedish Professional Football Leagues<\/strong> and Unibet:<\/p>\n\n\n\n