{"id":25772,"date":"2024-11-06T08:34:32","date_gmt":"2024-11-06T07:34:32","guid":{"rendered":"https:\/\/8b59cb99d94061e91f30334567d60256\/?p=25772"},"modified":"2024-11-11T08:56:10","modified_gmt":"2024-11-11T07:56:10","slug":"allsvenskan-continues-to-be-the-most-popular-league-in-sweden","status":"publish","type":"post","link":"https:\/\/svenskelitfotboll.se\/en\/allsvenskan-continues-to-be-the-most-popular-league-in-sweden\/","title":{"rendered":"Allsvenskan Continues to Be the Most Popular League in Sweden"},"content":{"rendered":"\n<p><strong>The world&#8217;s biggest sport remains the most popular in Sweden as well, according to this year\u2019s Sportnavigator survey conducted by the Experience Institute (Upplevelseinstitutet). Allsvenskan continues to be the most popular league in the country, while Superettan ranks fourth.<\/strong><\/p>\n\n\n\n<p>As in previous studies, the 2024 Sportnavigator survey shows that football is the most popular sport in Sweden. Both Allsvenskan and Superettan are at the top of the list of leagues that most Swedes follow. A total of 64% of respondents reported having some level of interest in Allsvenskan\u2014placing it at the top of the list\u2014while 54% expressed some interest in Superettan.<\/p>\n\n\n\n<p>\u201cAllsvenskan continues, in its 100th season, to be the largest league in the country in terms of generating interest. It&#8217;s both exciting and important that this appeal is shared among both men and women, as well as among younger people. This bodes well for the future. It\u2019s also great to see Superettan maintaining its strength as a second league,\u201d says Jessica Linnman, Commercial Director at Swedish Professional Football Leagues.<\/p>\n\n\n\n<p>The Sportnavigator survey also found that 53% of the Swedish population has a strong interest in sports and athletics overall, while 31% are highly interested in attending sports events in person.<\/p>\n\n\n\n<p>\u201cInterest in Allsvenskan remains strong, and the league has been Sweden\u2019s most popular league for several years. Allsvenskan attracts a significant part of the population and shows particularly strong popularity among younger audiences,\u201d says Andreas Andersson \u00c5kerling, CEO of the Experience Institute.<\/p>\n\n\n\n<p>Both men and women rate Allsvenskan as the most popular league in the country. Allsvenskan also leads across different age categories, including those under 30. Geographically, Allsvenskan and Superettan are most popular in the major metropolitan regions (Stockholm, Gothenburg, and Malm\u00f6).<\/p>\n\n\n\n<p>In an additional part of the Sportnavigator survey, 50% of Swedes reported that they also have a favorite team in Allsvenskan. At the club level, the same survey shows that Malm\u00f6 FF and IFK G\u00f6teborg are the teams with the most supporters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summary of Sportnavigator 2024:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allsvenskan solidifies its position as the most popular league in the country<\/strong><\/li>\n\n\n\n<li><strong>Allsvenskan is the most popular league among both women and men<\/strong><\/li>\n\n\n\n<li><strong>64% have some level of interest in Allsvenskan<\/strong><\/li>\n\n\n\n<li><strong>54% have some level of interest in Superettan<\/strong><\/li>\n\n\n\n<li><strong>Allsvenskan is the most popular league among youth (16\u201330 years)<\/strong><\/li>\n\n\n\n<li><strong>50% of the Swedish population over 16 has a favorite team in Allsvenskan<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">About Sportnavigator:<\/h3>\n\n\n\n<p>The survey was conducted via online interviews with a representative sample of the Swedish population (ages 16 and up). A total of 10,000 interviews (833 per month) were conducted over the period from August 2023 to July 2024. The data has been weighted based on gender, age, and geography to represent the Swedish population. Norstat conducted the data collection on behalf of the Experience Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s biggest sport remains the most popular in Sweden as well, according to this year\u2019s Sportnavigator survey conducted by the Experience Institute (Upplevelseinstitutet). Allsvenskan continues to be the most popular league in the country, while Superettan ranks fourth. As in previous studies, the 2024 Sportnavigator survey shows that football is the most popular sport [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,66,68,67],"tags":[],"class_list":["post-25772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allsvenskan-en","category-news","category-partner-en","category-superettan-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allsvenskan Continues to Be the Most Popular League in Sweden - F\u00f6reningen Svensk Elitfotboll<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/svenskelitfotboll.se\/en\/allsvenskan-continues-to-be-the-most-popular-league-in-sweden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allsvenskan Continues to Be the Most Popular League in Sweden - F\u00f6reningen Svensk Elitfotboll\" \/>\n<meta property=\"og:description\" content=\"The world&#8217;s biggest sport remains the most popular in Sweden as well, according to this year\u2019s Sportnavigator survey conducted by the Experience Institute (Upplevelseinstitutet). Allsvenskan continues to be the most popular league in the country, while Superettan ranks fourth. 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